As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue.
The Language of Mobility: The New Language of Highway Transportation Funding, a PDF of the original Power Point presentation.
Strategies and Messages: Three Case Studies of Successful Campaigns to Raise Revenue for Transportation. A Parsons Brinckerhoff team reports on the strategies and messages from the perspective of participants who were close to these successful initiatives and who recounted the story through a series of in-depth interviews.
The New Language of Mobility: Talking Transportation in a Post-Recession World (report). A Maslansky-Luntz team begins with messages that were used in the three success stories and builds upon them in testing a variety of messages with focus groups of “opinion influencers” in three U.S. cities. These listening sessions were then followed by a session with a “Washington insiders” proxy group where a unique Instant Response Dial technology was used to measure responses to a range of messages.
The New Language of Mobility: Talking Transportation in a Post-Recession World (summary) A short four-page summary of the lessons found in the full reports on how to craft a successful message.

As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue.
The Language of Mobility: The New Language of Highway Transportation Funding, a PDF of the original Power Point presentation.
Strategies and Messages: Three Case Studies of Successful Campaigns to Raise Revenue for Transportation. A Parsons Brinckerhoff team reports on the strategies and messages from the perspective of participants who were close to these successful initiatives and who recounted the story through a series of in-depth interviews.
The New Language of Mobility: Talking Transportation in a Post-Recession World (report). A Maslansky-Luntz team begins with messages that were used in the three success stories and builds upon them in testing a variety of messages with focus groups of “opinion influencers” in three U.S. cities. These listening sessions were then followed by a session with a “Washington insiders” proxy group where a unique Instant Response Dial technology was used to measure responses to a range of messages.
The New Language of Mobility: Talking Transportation in a Post-Recession World (summary) A short four-page summary of the lessons found in the full reports on how to craft a successful message.