“Dear diary, I took the bus today!” – Cost-efficient travel behavior influencers

“Soft” transportation policy measures can influence a significant reduction in personal car use, according to a new research. Six psychological variables that can affect travel behavior: attitudes; emotions; habits;  social, cultural, and moral norms; knowledge and awareness ; and capability and self-efficacy. The results show that interventions that focus on social, cultural, and moral norms have the most significant effect on travel behavior.