Small pricing signals can help cut traffic

Transportation agencies historically have sought to cut congestion by adding capacity. Alternatively, modest pricing signals could be more cost effective and efficient at managing demand, saving public agencies much more in the long run. One example is the I-65 bridge spanning the Ohio River between Kentucky and Indiana. The bridge carried close to 140,000 vehicles per day prior to construction. The two states spent about $1 billion to increase the capacity of the crossing from six lanes to twelve, enough to handle up to 250,000 vehicles per day. To recoup some costs, a toll of less than $3 per trip was instituted, discounted for regular commuters. Once tolling began in 2017, daily trips dropped to about 60,000.