As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue.
Communication
The Language of Mobility (AASHTO, 2011)
As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue.
Making the Case for Transportation Investment and Revenue (AASHTO and Parsons Brinckerhoff, 2009)
Many states are looking for ways to ask for additional transportation funding to maintain crumbling infrastructure and meet current demand. This study of successful campaigns recommends how to craft a request for funding. Case studies and elements to examine before the request are included.
Building Public Support to Fund Preservation Work (Spitfire Strategies, 2012)
The Iowa Department of Transportation asked SSTI for assistance building public support for a gas tax increase to fund critical repair and maintenance work. SSTI contracted with Spitfire Strategies, a strategic communications firm that works exclusively with nonprofits and foundations, to help Iowa craft effective messaging that would resonate with policymakers and key stakeholders. Based on SSTI and Spitfire’s work in Iowa and recent polling, this paper outlines how transportation professionals can gain support for a “fix-it-first” approach to transportation policy. It highlights messages and tactics that have effectively garnered voter and policymaker support and presents lessons learned from the Iowa Department of Transportation.
Uses of Social Media in Public Transportation (TCRP, May 2012)
This synthesis explores the use of social media among transit agencies and documents successful practices in the United States and Canada. Social media provide transit agencies with an unparalleled opportunity to connect with their customers. Download …
Intelligent Transportation Systems: Improved DOT Collaboration and Communication Could Enhance the Use of Technology to Manage Congestion (GAO, 2012)
Traffic congestion burdens the nation’s quality of life and will likely grow substantially if current trends continue. ITS can reduce congestion at less cost than some other approaches. GAO recommends that the Secretary of Transportation clearly define the roles of RITA and …
Linking Community Visioning and Highway Capacity Planning (Strategic Highway Research Program, 2012)
This report is intended to help transportation agency practitioners assess the possibilities of community visioning efforts, identify practical steps and activities when engaging in visioning, and establish links between vision outcomes and transportation planning and …
Communicating Smart Transportation (Roger Millar, SSTI Community of Practice Meeting, February 2011)
Provides survey-validated ways to communicate with the public about smart transportation. Download Communicating Smart Transportation
Mn/DOT’s E-Jam (SSTI Snapshot, 2010)
Minnesota Department of Transportation’s E-magination JAM (E-JAM) web-based collaboration tool allowed Mn/DOT to harness employees’ creativity to strengthen the Department’s strategic vision. Download SSTI’s E-Jam Snapshot