How do we get “everyday Americans” to support transportation funding?

Despite the fact that everyone uses some mode of transportation, a recent article in Governing Magazine explored the transportation community’s failure to engage “everyday Americans,” in the need for transportation investments. There is too much at stake – jobs, money, infrastructure – for people to ignore these critical issues. If we want policymakers to make smart transportation decisions, they need to feel pressure from their constituents. The article finds that we aren’t reaching “everyday Americans” because the messages that the transportation community has been using doesn’t resonate with them. How do we fix this communications challenge?