Although social media such as Twitter, Facebook, Instagram, Snapchat, and others have been around for years, state DOTs have mostly used these platforms to put out information about traffic delays, road construction, and to tout new infrastructure with impressive photos. However, some DOTs are being more creative by using cultural references, humor, emojis, and graphics. A recent article lays out best practices, and AASHTO reports on a survey of state DOTs.
How Social Media Moves New York. Part 2: Recommended Social Media Policy for Transportation Providers (Rudin Center for Transportation NYU Wagner School of Public Service, 2012)
The Rudin Center for Transportation at the NYU Wagner School of Public Service has released a report that recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.
Making the Case for Transportation Investment and Revenue (AASHTO and Parsons Brinckerhoff, 2009)
Many states are looking for ways to ask for additional transportation funding to maintain crumbling infrastructure and meet current demand. This study of successful campaigns recommends how to craft a request for funding. Case studies and elements to examine before the request are included.