Netflix-of-transportation app guiding users toward sustainable mode choices

The Whim app, launched a year ago in Helsinki, partners with local public and private transportation providers, bundling transit and taxi fares, bikeshare trips, and other mobility services into a monthly subscription, with tickets based on the regional mode choice and travel behavior. A recent analysis of the data shows that this Mobility as a Service app allows residents to use the existing system more efficiently and improve their choices for each trip.