The Whim app, launched a year ago in Helsinki, partners with local public and private transportation providers, bundling transit and taxi fares, bikeshare trips, and other mobility services into a monthly subscription, with tickets based on the regional mode choice and travel behavior. A recent analysis of the data shows that this Mobility as a Service app allows residents to use the existing system more efficiently and improve their choices for each trip.
Helsinki
Helsinki integrates transportation services to reduce reliance on cars
As transportation agencies across the U.S. slowly adjust to new infrastructure, revenue, and policy challenges, Helsinki, Finland is embarking on a radical plan to help its transit system outcompete private car travel.