Instant rewards, penalties, and feedback are shown to change driver behavior

A new study shows that tiny financial losses can improve motorists’ compliance with speed limits. The study’s researchers found that the psychology of losing money, even just a few pennies, as well as the instant feedback of seeing the money trickling away, almost completely eliminated speeding. Hybrid drivers often experience the same instant feedback by watching their dashboard mileage monitor in real time. As drivers become more comfortable with continuous monitoring of vehicle operations and instant feedback on their own behavior, both safety and efficiency can be expected to improve.