Although social media such as Twitter, Facebook, Instagram, Snapchat, and others have been around for years, state DOTs have mostly used these platforms to put out information about traffic delays, road construction, and to tout new infrastructure with impressive photos. However, some DOTs are being more creative by using cultural references, humor, emojis, and graphics. A recent article lays out best practices, and AASHTO reports on a survey of state DOTs.
New research highlights the benefits of two-way communication for transit agencies
Transit agencies use social media such as Twitter and Facebook to communicate with stakeholders, but they may be missing out on some of the biggest potential advantages of these platforms by using them primarily for one-way communications. Agencies that engage in a dialogue with stakeholders by responding directly to transit-related questions, concerns, and comments can both improve their image and potentially leverage their relationship with patrons to improve the management of their systems.
The Syracuse I-81 Viaduct—an update and progress report
The New York State DOT, the city, and the MPO have been working collaboratively for several years to develop alternatives for the replacement of the I-81 viaduct. There is agreement that something must be done about the 1.4-mile long, elevated segment of I-81 cutting through the city, but what to build in its place has not been decided. NYSDOT’s alternatives for this project will be out soon and will be included in the Draft Environmental Impact Statement. In anticipation of this step some stakeholders are making their priorities known.
How Social Media Moves New York. Part 2: Recommended Social Media Policy for Transportation Providers (Rudin Center for Transportation NYU Wagner School of Public Service, 2012)
The Rudin Center for Transportation at the NYU Wagner School of Public Service has released a report that recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.
Uses of Social Media in Public Transportation (TCRP, May 2012)
This synthesis explores the use of social media among transit agencies and documents successful practices in the United States and Canada. Social media provide transit agencies with an unparalleled opportunity to connect with their customers. Download …
Young people turning away from cars
There has been a substantial decrease in the percentage of young people who possess a driver’s license. The ubiquity of social media may be a cause of this decline in VMT. Young people are also showing a preference for urban living and its better access to transit, walking, and biking. Many young people simply may be unable to afford the high cost of owning and maintaining a car. This decline has led to car companies overhauling their marketing and design strategies in an attempt to win back market share among youth.